NIKE KD7 "THE BADDEST" 

Retail / Customization / Environment

SET Creative was asked to design and produce the Kevin Durant 7 "The Baddest" footwear launch for House of Hoops and Footlocker retailers. Our team developed window displays and in-store experiences for the premium basketball consumer.

Client: Nike Basketball
Agency: SET Creative
Art Director: Joel Ryan Brandon 
Designer: Jeffrey Baratta
Designer: Tyler Mead